Sydney experiential agency, Traffik, invited us to create some immersive content pieces for their client Samsung and their new curved monitor products to be used in-store and online. Using a 360˚ TimeLapse rig to shoot a ‘bullet-time’ scene, we captured a frozen moment in time that allows you to ‘see more’ and ‘feel more’ with the new Samsung curved monitor.
The ‘See Beyond the Screen’ campaign was visible across the country at in-store outlets such as JB Hifi and The Good Guys highlighting the multiple features of the curved monitor in a highly engaging and immersive way. It also ran on Facebook and YouTube as part of a larger media buying strategy designed to achieve a high level of cut through and conversions.
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