David Atkins Enterprises, an award-winning global live event and theatre production company, commissioned The Pulse to produce the projection mapping and LED content for the opening ceremony of the 12th Arab Games in Qatar. Content that would, quite literally, cover the entire stadium.
This involved projection mapping the whole surface of the field; and also, for the first time ever, LED pixels positioned behind every seat in the stands. This meant that, when seen from above, the entire stadium became one gigantic canvas.
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