Virtual Reality

Brand Activation

The Pulse

Motor Show
VR Experiences

The Pulse

INFINITI asked The Pulse to conceive and build a virtual reality experience that would encourge brand engagement at International Motor Shows. The experience also unveiled new Infiniti product features.

The process was similar to that of creating an interactive game with the user being challenged to move forward and discover INFINITI as they journeyed through a virtual landscape.

View the experience on your HTC Vive. Graphics card minimum specifications are NVidia GTX1080 or equivalent.


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The Pulse
The Pulse