We were briefed to come up with an engaging interactive experience that enabled customers to #sharethefeeling after receiving their new iPhone 6.
The Pulse created interactive states using kinect camera technology that displayed on a 6m wide LED screen. This allowed customers to generate different particles based on their silhouette that were being captured by the cameras. The bigger their movements, the more interactive the particles became to their bodies.
With two major launch centres in Melbourne and Sydney and three secondary launches in Brisbane, Adelaide and Perth, the attendance at the Telstra iPhone 6 launch was overwhelming.
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